UAE Bra Size Calculator & Converter
Calculate your bra size in the UAE using the EU standard (cm bands), and navigate the three-system Dubai mall problem — EU at H&M, UK at M&S, US at Victoria's Secret — all on the same floor. Covers Hunkemöller UAE, La Senza UAE, Namshi, Noon and Amazon.ae.
How to measure correctly
- No padded bra or no bra for accurate readings.
- Underbust: tape snugly around ribcage directly under bust, parallel to floor. Exhale and record in cm.
- Overbust: around fullest point, tape loose enough for one finger.
- Round to nearest 0.5 cm for best accuracy.
Your Size Across UAE Mall Systems
Sister Sizes
Recommended Bras Available in UAE
Top brands available in Dubai and Abu Dhabi — in EU/cm sizing for H&M and Hunkemöller stores.
- EU/UAE bands 65–100, cups A–G
- Uses EU cm sizing — Dubai/Abu Dhabi stores
- Cotton blend, full coverage, modest styles available
- UK bands 30–46, cups A–J
- ⚠️ UK inch sizing — convert EU 75 → UK 34
- M&S UAE uses UK sizing, not EU cm
Measure in centimetres — the EU standard used by H&M and Hunkemöller UAE is the most widely available system in UAE malls
Bra Sizing in the UAE: The Three-System Problem
The UAE has no single national bra sizing standard. Instead, three international systems coexist in every major UAE mall: EU (centimetre bands 65–105) at H&M, Hunkemöller, Triumph UAE, and Intimissimi UAE; UK (inch-based bands 28–46) at M&S UAE and Next UAE; US (inch-based bands with DD notation) at Victoria's Secret UAE and La Senza UAE. The EU cm system is the most widely distributed across price points. EU 75C = UK 34C = US 34C — same physical size, three different label numbers. This calculator uses EU as primary and converts to all three systems used in UAE retail.
The United Arab Emirates is one of the world's most internationally diverse retail markets. Dubai Mall alone houses brands from over 50 countries, and its lingerie retail landscape reflects that diversity — three incompatible sizing systems operating simultaneously on the same floor. For UAE residents and visitors from Europe, South Asia, East Asia, and the Americas, this creates persistent confusion that no individual brand communicates clearly.
Hunkemöller UAE — the Dutch lingerie chain with stores in Dubai Mall, Mall of the Emirates, Abu Dhabi Mall, and other major UAE locations — is the largest EU-standard sizing retailer in the Emirates, using the same cm-band system as their European stores. H&M UAE uses EU sizing throughout. Triumph UAE and Intimissimi UAE follow the EU standard. These brands collectively represent the largest share of UAE lingerie retail volume.
M&S UAE uses UK sizing identical to M&S UK. Victoria's Secret UAE uses US sizing identical to their US stores. Both operate flagship stores in Dubai Mall, creating a situation where a shopper who knows their EU 75C from H&M must convert to UK 34C for M&S or US 34C for Victoria's Secret — all describing the same physical bra size.
The UAE Three-System Guide
Hunkemöller UAE
Triumph UAE
Intimissimi UAE
Namshi (EU brands)
Next UAE
Bravissimo (ships)
ASOS (UK brands)
John Lewis (ships)
La Senza UAE
Bath & Body Works
Namshi (US brands)
Amazon.ae (US brands)
EU 75C (H&M), UK 34C (M&S), and US 34C (Victoria's Secret) are all the same physical bra size — 68–72 cm underbust, 14–15 cm overbust-underbust differential. The band number "34" appears in both UK and US systems but means different things when the cup letter notation diverges above D: EU 75E = UK 34DD = US 34DD (same size, cup letter differs). EU 75F = UK 34E = US 34DDD (same size, three different cup letters). Above D cup, confirm which system a brand uses before purchasing.
- UAE has three systems: EU (H&M, Hunkemöller) · UK (M&S, Next) · US (VS, La Senza) — all in the same malls
- EU 75C = UK 34C = US 34C — same size, different label systems
- EU E cup = UK DD cup = US DD cup — one letter ahead above D (same as global EU standard)
- Namshi UAE uses EU sizing for European brands, US sizing for American brands — check each product
- Amazon.ae mixes all three — band number range identifies system: 65–105=EU, 28–46=UK/US
- Hijab-compatible bras (full coverage, seamless, high-neck) available at Hunkemöller UAE and H&M UAE in EU sizing
How to Measure Your Bra Size in the UAE
Prepare correctly
Wear a non-padded bra or no bra. Stand naturally, arms relaxed. Hunkemöller UAE offers free fittings at all their UAE stores — the most widely available professional fitting service across the Emirates for EU-standard sizing.
Measure your underbust in centimetres
Wrap tape snugly around your ribcage directly beneath your bust, parallel to the floor. Exhale fully and record in cm. Your UAE EU band size is your underbust rounded to the nearest 5 cm: 74 cm → 75, 78 cm → 80, 82 cm → 80 or 85 (try both).
Measure your overbust in centimetres
Measure around the fullest point of your bust. Tape should be horizontal and loose enough to slide one finger underneath. Record to nearest 0.5 cm.
Calculate your EU band
Round underbust to nearest 5 cm: 63–67 cm = 65, 68–72 cm = 70 → but H&M/Hunkemöller stock this as "70" or "75" — confirm size labelling in-store. No offset in EU sizing. UAE 75 = UK 34 = US 34.
Calculate your EU cup letter
Subtract underbust from overbust in cm: 10–11 cm = A, 12–13 cm = B, 14–15 cm = C, 16–17 cm = D, 18–19 cm = E, 20–21 cm = F, 22–23 cm = G. UAE EU E = UK DD = US DD. For M&S UAE: drop one cup letter above D (EU E → UK DD).
Hunkemöller UAE offers free bra fittings at their stores in Dubai Mall, Mall of the Emirates, Dubai Marina Mall, Abu Dhabi Mall, Yas Mall, and other UAE locations. Their fitting assistants are trained to the EU standard and — unlike some multi-brand department stores — can also help you convert to UK and US sizes for other brands you've bought or want to buy at M&S or Victoria's Secret in the same mall visit. For D+ cup shopping in UAE, Hunkemöller UAE carries the deepest mainstream cup range available locally.
UAE bra size conversion across all three systems used simultaneously in Dubai Mall
UAE Bra Size Chart
| EU Band (H&M / Hunkemöller UAE) | UK Band (M&S / Next UAE) | US Band (VS / La Senza UAE) | AU Band | FR Band | Underbust (cm) |
|---|---|---|---|---|---|
| EU 60 | UK 28 | US 28 | AU 6 | FR 75 | 53–57 |
| EU 65 | UK 30 | US 30 | AU 8 | FR 80 | 58–62 |
| EU 70 | UK 32 | US 32 | AU 10 | FR 85 | 63–67 |
| EU 75 | UK 34 | US 34 | AU 12 | FR 90 | 68–72 |
| EU 80 | UK 36 | US 36 | AU 14 | FR 95 | 73–77 |
| EU 85 | UK 38 | US 38 | AU 16 | FR 100 | 78–82 |
| EU 90 | UK 40 | US 40 | AU 18 | FR 105 | 83–87 |
| EU 95 | UK 42 | US 42 | AU 20 | FR 110 | 88–92 |
| EU 100 | UK 44 | US 44 | AU 22 | FR 115 | 93–97 |
Cup Conversion Table — UAE All Three Systems
| EU Cup (H&M · Hunkemöller) | UK Cup (M&S · Next UAE) | US Cup (VS · La Senza UAE) | Difference (cm) |
|---|---|---|---|
| AA | AA | AA | 8–9 cm |
| A | A | A | 10–11 cm |
| B | B | B | 12–13 cm |
| C | C | C | 14–15 cm |
| D | D | D | 16–17 cm |
| E | DD | DD | 18–19 cm |
| F | E | DDD | 20–21 cm |
| G | F | DDDD/G | 22–23 cm |
| H | FF | G/H | 24–25 cm |
UAE Bra Brand Guide — By Sizing System
🟢 EU System Brands in UAE (cm Bands — H&M / Hunkemöller sizing)
Hunkemöller UAE
Europe's largest lingerie chain with multiple UAE locations. Dubai Mall, Mall of the Emirates, Dubai Marina Mall, Abu Dhabi Mall, Yas Mall. Uses EU/cm sizing identical to their European stores. EU 75C at Hunkemöller UAE = EU 75C in Amsterdam or Berlin. Stocks EU 65–100, cups A–G. Free fittings at all UAE stores.
System: EU cm bands. Fit: True to EU size. Cup runs true in wire styles. Seamless and full-coverage styles available for hijab compatibility. EU E = UK DD — note when comparing with M&S next door.
H&M UAE
Standard EU sizing throughout H&M's UAE stores. Same as H&M globally. Stocks EU 65–100, cups A–E in most stores. Budget price point, wide availability across all UAE emirates. Good for A–D cup basics in EU sizing at accessible prices.
System: EU cm bands. Fit: True to EU size. Moulded cups run slightly shallow — size up one cup in H&M foam/padded styles. Limited above EU D cup in physical stores.
Triumph UAE
German brand in UAE using EU/cm sizing. Stocks EU 65–105, cups A–H. Best UAE option for EU E–H cup (= UK DD–FF) where H&M and Hunkemöller standard range typically stops. Available at Centrepoint, Namshi, and standalone Triumph outlets in major UAE malls.
System: EU cm bands. Fit: True to EU size. Extended cup range ideal for UAE shoppers needing EU F–H cup (= UK E–FF) that most UAE EU-system retailers don't stock at depth.
Intimissimi UAE
Italian brand in UAE using EU/cm sizing — same as Italian stores. Available in Dubai Mall and select UAE locations. Stocks EU 65–90, cups A–D in most styles. Italian quality, seamless and lace styles. EU 75C at Intimissimi UAE = EU 75C in Milan.
System: EU cm bands. Fit: True to EU size. Padded/moulded cups run slightly shallow — size up one cup in padded Intimissimi UAE styles. Wire styles true to EU standard.
🔵 UK System Brands in UAE (Inch Bands — M&S / Next sizing)
M&S UAE
Marks & Spencer UAE uses UK sizing throughout — identical to M&S UK. UAE 75 (EU) = M&S UK 34. Multiple UAE locations including Mall of the Emirates, Abu Dhabi Mall, Dubai Festival City. Free fittings at UAE lingerie departments. Stocks UK 28–46, cups A–J in full range. One of the widest cup ranges available in UAE retail.
System: UK inch bands. Convert: Your EU band ÷ 2.5 ≈ UK band. Precisely: EU 70 = UK 32, EU 75 = UK 34, EU 80 = UK 36. Cup above D: EU E = UK DD (drop one letter). M&S UAE = M&S UK exactly.
Next UAE
UK fashion retailer with UAE stores using UK sizing throughout. Identical to Next UK. Stocks UK 30–44, cups A–G in most styles. Mid-market price point. EU 75 = Next UK 34, EU 80 = Next UK 36. Good A–E cup range in UK sizing at accessible UAE prices.
System: UK inch bands. Convert: EU 75 = UK 34, EU 80 = UK 36. Cup: EU E = UK DD. Next UAE = Next UK exactly — no local size modification.
🔴 US System Brands in UAE (Inch Bands + DD Notation — VS / La Senza sizing)
Victoria's Secret UAE
Multiple flagship stores in Dubai and Abu Dhabi. Uses US sizing — identical to VS US stores. EU 75 = VS 34. US bands 28–44, cups A–DDD in standard range. VS UAE does not stock above US DDD (= EU F), limiting options for EU F+ cup shoppers. Pink by VS also available at select UAE locations.
System: US inch bands + DD notation. Convert: EU 75 = VS US 34, EU 80 = VS US 36. Cup above D: EU E = US DD, EU F = US DDD. VS UAE does not stock above US DDD. Sizes run slightly small — size up one US band if borderline.
La Senza UAE
Canadian brand (owned by L Brands, same parent as VS) with UAE locations. Uses US sizing identical to North American stores. US bands 30–40, cups A–DDD. EU 75 = La Senza US 34. More budget-priced than VS with similar US sizing conventions. La Senza UAE = La Senza Canada in sizing.
System: US inch bands + DD notation. Convert: EU 75 = US 34, EU 80 = US 36. Cup: EU E = US DD, EU F = US DDD. Same conversion as Victoria's Secret UAE.
🛒 UAE Online Platforms — Which System They Use
Namshi UAE
UAE's largest fashion e-commerce platform. Namshi uses EU sizing for European brands (Triumph, Sloggi, Intimissimi) and US sizing for American brands (VS, La Senza sub-brands). The size filter defaults to EU on Namshi.com — but individual products may use EU or US sizing. Band number identifies system: 65–105 = EU; 28–46 = US/UK.
Tip: Namshi's "size guide" link on each product page confirms which system applies. Filter by band number: if you see 65, 70, 75, 80, 85 — EU sizing, use your EU size. If 30, 32, 34, 36 — US/UK sizing, convert accordingly.
Noon UAE
UAE-headquartered e-commerce platform. Noon stocks a mix of all three sizing systems. International brands may use EU, UK, or US sizing depending on origin. The band number range on the product listing identifies the system. Noon's size guide section is less standardised than Namshi — verify on each product page.
Tip: On Noon UAE: band numbers 65–105 = EU system (use your EU size). Band numbers 28–46 = UK or US system (both use same numbers but cup notation differs: UK uses DD, FF; US uses DD, DDD). Check the product's cup options to confirm.
Amazon.ae
Amazon UAE stocks all three sizing systems simultaneously. EU brands from European sellers use EU cm bands. US brands use US inch bands. UK brands use UK inch bands. Searching "bra 75C" returns EU-sized results; "bra 34C" returns US and UK results for the same physical size. Identify system by band number range.
Tip: On Amazon.ae: EU bands 65–105 are CM-based EU sizing. US/UK bands 28–46 are inch-based. Both "34C" entries can appear in the same Amazon search — one from a European brand (EU 75C equivalent, different number) and one from a US brand (US 34C = EU 75C). Always verify through the product's size chart.
Modest-Wear & Hijab-Compatible Bras in UAE
The UAE's Muslim-majority population creates a significant market for modest-wear lingerie — bras designed for full coverage, seamless construction under fitted modest garments, and materials suited to warm climate wear. All three sizing systems (EU, UK, US) are represented in the UAE modest-wear market.
- Hunkemöller UAE stocks seamless, full-coverage, and high-neck styles in EU cm sizing. Their Dubai locations carry specific regional styles not available in European Hunkemöller stores.
- H&M UAE carries seamless and T-shirt bra styles in EU sizing. Their UAE-specific collections include extended modest-coverage options in EU 65–95, cups A–E.
- Marks & Spencer UAE carries their full-coverage UK-sized range. M&S's "Total Support" and "Post-Surgery" bra lines offer extended coverage in UK 28–46, cups A–J.
- Centrepoint UAE (part of Landmark Group) offers budget modest-wear bras in EU sizing across UAE. Their own-label range stocks EU 65–95, cups A–E at accessible price points.
- Splash UAE (Landmark Group) also stocks modest-wear basics in EU sizing at budget price points.
When shopping across multiple UAE stores in one mall visit, carry a conversion cheat sheet: your EU band ÷ 2.5 ≈ your UK/US band (precisely: EU 75 = UK/US 34, EU 80 = UK/US 36). Your cup letter is the same through D. Above D: your EU letter is one ahead of UK/US (EU E → UK/US DD). This single rule converts your H&M size to your M&S size to your Victoria's Secret size in under 10 seconds at the fitting room.
Frequently Asked Questions
The UAE has no single national bra sizing system. Three international systems operate simultaneously in UAE retail: EU centimetre bands (H&M, Hunkemöller, Triumph UAE — bands 65–105), UK inch bands (M&S UAE, Next UAE — bands 28–46), and US inch bands (Victoria's Secret UAE, La Senza UAE — bands 28–44 with DD cup notation). The EU cm system is the most widely distributed across UAE price points and mall coverage.
EU 75C at H&M or Hunkemöller UAE equals UK 34C at M&S UAE. The band converts from EU 75 (cm, 68–72 cm underbust) to UK 34 (inch). The cup is identical through D: EU C = UK C. M&S UAE uses UK inch bands — EU 70 = UK 32, EU 75 = UK 34, EU 80 = UK 36. Above D cup: EU E = UK DD, EU F = UK E.
EU 75C at H&M UAE equals US 34C at Victoria's Secret UAE. Band: EU 75 = US 34. Cup through D: identical (EU C = US C). Above D: EU E = US DD, EU F = US DDD. So EU 75E = VS UAE 34DD. Victoria's Secret UAE does not stock above US DDD (= EU F), so shoppers in EU G cup and above cannot find their VS equivalent in UAE stores.
Hunkemöller UAE offers free in-store fittings at all their UAE locations — Dubai Mall, Mall of the Emirates, Dubai Marina Mall, Abu Dhabi Mall, Yas Mall, and other sites. They fit in EU cm sizing and can convert to UK and US equivalents. Marks & Spencer UAE also offers fittings in their UAE lingerie departments, fitting in UK sizing. Both are available without purchase obligation.
Namshi UAE uses whichever sizing system the individual brand uses. European brands on Namshi (Triumph, Sloggi, Intimissimi) use EU cm bands (65–105). American brands (VS-adjacent labels, La Senza sub-brands) use US inch bands (28–44). The band number range identifies the system — 65–105 is EU, 28–46 is US or UK. Always check the product's individual size guide on Namshi before ordering.
Based on Hunkemöller UAE's regional fitting data, EU 75C and EU 80B are among the most commonly purchased EU sizes in the UAE market. However, fitting consultant data across all three systems suggests under-cupping is as prevalent in UAE as in other markets — the most commonly measured size is likely 1–2 cups larger than what most UAE shoppers currently wear. Professional fittings at Hunkemöller UAE or M&S UAE are the most accessible first step.
Amazon.ae stocks all three sizing systems. Identify by band number: EU bands (65, 70, 75, 80, 85, 90, 95) are EU/cm sizing — use your EU size directly. US/UK bands (28, 30, 32, 34, 36, 38, 40, 42) require conversion — EU 75 = US/UK 34, EU 80 = US/UK 36. Above D cup: EU E = US/UK DD. The product's size chart link on Amazon.ae is the authoritative reference for each specific listing.
Yes. The UAE market stocks several bra categories specifically suited for hijab wear: seamless bras (no visible lines or ridges under fitted modest garments), full-coverage T-shirt bras (extended cup depth for modesty), high-neck sports bras (for active hijab wear), and moisture-wicking underwire bras (suited for UAE's warm climate). All three sizing systems (EU at Hunkemöller, UK at M&S, US at VS) carry these categories. Hunkemöller UAE's UAE-specific collection has regional modest-wear styles not available in European stores.
M&S UAE stocks the deepest mainstream cup range in UAE malls — through J cup (UK sizing) in bands UK 28–46 via their UAE lingerie departments. Hunkemöller UAE extends to EU G cup (= UK F) in their Plus Cup range. Triumph UAE reaches EU H cup (= UK FF) in selected styles. For cup sizes beyond these locally available options, international retailers like Bravissimo ship to UAE addresses — convert your EU band to UK (EU 80 = UK 36) and drop one letter above D (EU H = UK FF) when ordering.
Yes — Saudi Arabia uses the same three coexisting systems as UAE. The same EU brands (H&M KSA, Hunkemöller KSA, Triumph KSA), UK brands (M&S KSA, Next KSA), and US brands (Victoria's Secret KSA, La Senza KSA) operate in Saudi Arabia with identical sizing to their UAE operations. Shopping across GCC borders requires no size conversion — UAE 75C = KSA 75C in EU sizing.
Your European EU size works directly at H&M UAE, Hunkemöller UAE, Triumph UAE, and Intimissimi UAE — no conversion needed. For M&S UAE: your EU 75 becomes UK 34, EU 80 becomes UK 36 (band), cup through D is identical, above D drop one letter (EU E → UK DD). For Victoria's Secret UAE: your EU 75 becomes US 34, EU 80 becomes US 36, and above D: EU E = US DD, EU F = US DDD.
Centrepoint (Landmark Group) uses EU cm sizing in their UAE stores. EU 75C at Centrepoint UAE = EU 75C at H&M UAE. They stock EU 65–95, cups A–E in most stores. Budget price point, wide availability across all UAE emirates including Sharjah, Ajman, Ras Al Khaimah, and Fujairah where international flagship brands may not have stores. Good accessible option for A–D cup basics in EU sizing.
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