Saudi Arabia Bra Size Calculator
حاسبة مقاسات الحمالات في السعودية
Calculate your bra size in Saudi Arabia and navigate the three-system KSA mall problem — EU at H&M KSA and Hunkemöller, UK at M&S KSA, US at Victoria's Secret KSA. Covers Riyadh, Jeddah, Al Khobar and online shopping on Namshi SA and Noon.com.
احسبي مقاس الحمالة في المملكة العربية السعودية — H&M (مقاس EU)، M&S (مقاس UK)، Victoria's Secret (مقاس US)
How to measure correctly / كيفية القياس الصحيح
- Wear a non-padded bra or no bra / ارتدي حمالة بدون حشو أو بدون حمالة على الإطلاق.
- Underbust: tape snugly under bust, parallel to floor. Exhale. Record in cm.
- Overbust: around fullest point of bust. Tape loose enough for one finger.
- Round to nearest 0.5 cm / قرّبي إلى أقرب 0.5 سم.
Your Size Across KSA Mall Systems
Sister Sizes / الأحجام المشتركة
Recommended Bras Available in Saudi Arabia
Available in Riyadh, Jeddah, Al Khobar, and online via Namshi SA / Noon.com.
- EU/KSA bands 65–100, cups A–G
- EU cm sizing — Riyadh/Jeddah stores
- Full coverage & seamless styles
- UK bands 30–46, cups A–J
- ⚠️ UK sizing: EU 75 → UK 34
- Full coverage, wide strap options
Measure in centimetres — EU sizing at H&M/Hunkemöller KSA is the most widely available system in Saudi Arabia
Bra Sizing in Saudi Arabia: The Three-System Mall Problem
Saudi Arabia has no single national bra sizing standard. Three international systems coexist across KSA malls: EU (cm bands 65–105) at H&M KSA, Hunkemöller KSA, and Triumph KSA; UK (inch bands 28–46) at M&S KSA and Next KSA; US (inch bands with DD notation) at Victoria's Secret KSA and La Senza KSA. EU 75C = UK 34C = US 34C — same physical bra size, three different label systems. This calculator outputs all three simultaneously so Saudi shoppers can move between stores confidently.
Saudi Arabia's lingerie retail market has undergone rapid transformation since 2018, when reforms enabled female retail staff to work in lingerie stores — previously managed entirely by male staff. The resulting expansion of professional fitting services, female-managed boutiques, and women-oriented retail environments has made bra fitting conversations more accessible across KSA than at any previous point in the market's history.
The three-system problem is identical in structure to the UAE, reflecting the same international brand landscape across the GCC. Major KSA lingerie retail locations — Riyadh Park, Mall of Arabia (Jeddah), Red Sea Mall (Jeddah), Panorama Mall (Riyadh), Al Nakheel Mall (Riyadh), Mall of Dhahran (Al Khobar) — all carry H&M, M&S, and Victoria's Secret on the same floor with three incompatible sizing systems. Hunkemöller KSA, which opened its Saudi Arabian operations following market liberalisation, brings Dutch EU-standard sizing and free professional fitting to the KSA market.
The KSA Three-System Guide
Hunkemöller KSA
Triumph KSA
Splash (Landmark)
Centrepoint KSA
Next KSA
Bravissimo (ships)
ASOS (UK brands)
La Senza KSA
Namshi (US brands)
Amazon.sa (US brands)
In Riyadh Park or Mall of Arabia Jeddah, EU 75C (H&M), UK 34C (M&S), and US 34C (Victoria's Secret) are all the same bra. A shopper who knows their size as EU 75E from H&M KSA needs to request UK 34DD at M&S KSA — not UK 34E. And at Victoria's Secret KSA, the same size is US 34DD — not US 34E. Above D cup, the EU system runs one letter ahead of UK and US: EU E = UK DD = US DD. This single conversion rule covers 99% of cross-system confusion in KSA malls.
- KSA has 3 systems: EU (H&M, Hunkemöller) · UK (M&S, Next) · US (VS, La Senza) — all in major KSA malls
- EU 75C = UK 34C = US 34C — same physical size, different labels
- EU E cup = UK DD cup = US DD cup — one letter ahead of UK/US above D cup
- Namshi SA uses EU for European brands, US for American brands — check each product
- Amazon.sa: bands 65–105 = EU; bands 28–46 = UK/US
- Hijab-compatible full-coverage bras available at H&M KSA, Hunkemöller KSA, and M&S KSA in all three systems
- Saudi reform (2018+): professional female fitting staff now available at Hunkemöller KSA and M&S KSA
How to Measure Your Bra Size in Saudi Arabia
Prepare / الاستعداد
Wear a non-padded bra or no bra. Stand naturally, arms relaxed. Hunkemöller KSA offers free professional fittings at all their Saudi locations — trained EU-standard female fitting assistants, no appointment needed.
Measure underbust / محيط ما تحت الصدر
Wrap tape snugly around your ribcage directly beneath your bust, parallel to the floor. Exhale and record in cm. Round to nearest 5 cm for your EU band: 74 cm → EU 75, 78 cm → EU 80.
Measure overbust / محيط الصدر
Measure around the fullest point of your bust. Tape horizontal and loose enough for one finger. Record to nearest 0.5 cm.
Calculate EU band — for H&M and Hunkemöller KSA
63–67 cm = EU 65, 68–72 cm = EU 70, 73–77 cm = EU 75, 78–82 cm = EU 80, 83–87 cm = EU 85, 88–92 cm = EU 90. For M&S KSA: EU 75 = UK 34, EU 80 = UK 36. For VS KSA: EU 75 = US 34, EU 80 = US 36.
Calculate cup letter
Overbust minus underbust in cm: 10–11 = A, 12–13 = B, 14–15 = C, 16–17 = D, 18–19 = E, 20–21 = F. For all systems: EU E = UK DD = US DD. For M&S or VS KSA above D cup: drop one letter when converting from EU (EU E → UK/US DD, EU F → UK E / US DDD).
Since the 2018 Saudi market reforms, Hunkemöller KSA has trained dedicated female fitting consultants at all their Saudi Arabia locations. Their Riyadh Park, Riyadh Gallery, Mall of Arabia Jeddah, and Red Sea Mall Jeddah stores all offer free fittings in EU sizing — and their staff can convert your EU size to UK (M&S KSA) and US (Victoria's Secret KSA) for same-day cross-mall shopping. M&S KSA also provides fittings at their KSA lingerie departments in UK sizing. These services dramatically reduce the three-system confusion that defined KSA lingerie shopping prior to 2018.
Saudi Arabia Bra Size Chart / جدول مقاسات الحمالات
KSA bra size conversion across EU (H&M), UK (M&S), and US (Victoria's Secret) systems
| EU Band (H&M / Hunkemöller KSA) | UK Band (M&S / Next KSA) | US Band (VS / La Senza KSA) | AU Band | FR Band | Underbust (cm) |
|---|---|---|---|---|---|
| EU 60 | UK 28 | US 28 | AU 6 | FR 75 | 53–57 |
| EU 65 | UK 30 | US 30 | AU 8 | FR 80 | 58–62 |
| EU 70 | UK 32 | US 32 | AU 10 | FR 85 | 63–67 |
| EU 75 | UK 34 | US 34 | AU 12 | FR 90 | 68–72 |
| EU 80 | UK 36 | US 36 | AU 14 | FR 95 | 73–77 |
| EU 85 | UK 38 | US 38 | AU 16 | FR 100 | 78–82 |
| EU 90 | UK 40 | US 40 | AU 18 | FR 105 | 83–87 |
| EU 95 | UK 42 | US 42 | AU 20 | FR 110 | 88–92 |
| EU 100 | UK 44 | US 44 | AU 22 | FR 115 | 93–97 |
KSA Cup Conversion — All Three Systems
| EU Cup (H&M · Hunkemöller) | UK Cup (M&S · Next KSA) | US Cup (VS · La Senza KSA) | Difference (cm) |
|---|---|---|---|
| AA | AA | AA | 8–9 cm |
| A | A | A | 10–11 cm |
| B | B | B | 12–13 cm |
| C | C | C | 14–15 cm |
| D | D | D | 16–17 cm |
| E | DD | DD | 18–19 cm |
| F | E | DDD | 20–21 cm |
| G | F | DDDD/G | 22–23 cm |
| H | FF | G/H | 24–25 cm |
KSA Bra Brand Guide — By System
🟢 EU System Brands in Saudi Arabia
Hunkemöller KSA
Dutch lingerie chain, opened in Saudi Arabia following 2018 market reforms. Locations in Riyadh Park, Riyadh Gallery, Mall of Arabia Jeddah, Red Sea Mall Jeddah, and expanding KSA network. Uses EU/cm sizing identical to European stores. Free professional female fittings at all KSA locations. Stocks EU 65–100, cups A–G. One of the first Western lingerie brands to offer female-led fitting services in KSA.
System: EU cm bands. Fit: True to EU size. Free fitting by trained female staff — the most accessible professional fitting service in KSA. EU E = UK DD when comparing with M&S next door.
H&M KSA
Standard EU sizing at all H&M Saudi Arabia locations. Stocks EU 65–100, cups A–E in most stores. Wide KSA coverage including Riyadh, Jeddah, Al Khobar, Abha, and secondary cities. Budget price point. Good for A–D cup EU basics at accessible prices across all KSA regions.
System: EU cm bands. Fit: True to EU size. Moulded cups run slightly shallow — size up one cup in H&M padded styles. Limited above EU D cup in physical stores.
Splash KSA (Landmark Group)
One of the Middle East's largest fashion retailers. Splash uses EU cm sizing. Stocks EU 65–95, cups A–E. Extensive KSA coverage including secondary cities where Hunkemöller and H&M may not have stores. Good accessible option for EU basics across all KSA regions.
System: EU cm bands. Fit: True to EU size. Splash is particularly important for KSA shoppers in non-major cities where international brand coverage is limited.
Centrepoint KSA
Budget-to-mid lingerie at Centrepoint (Landmark Group) using EU cm sizing. Stocks EU 65–95, cups A–E across all Saudi Arabia store network. One of the most geographically widespread lingerie retailers in KSA. EU 75C at Centrepoint KSA = EU 75C at H&M KSA.
System: EU cm bands. No conversion needed from H&M KSA. True to EU size.
🔵 UK System Brands in Saudi Arabia
M&S KSA
Marks & Spencer Saudi Arabia uses UK sizing throughout — identical to M&S UK. Multiple KSA locations in major malls. Stocks UK 28–46, cups A–J. Free fittings at KSA lingerie departments. The widest mainstream cup range in KSA retail. M&S KSA 34DD = EU 75E at H&M KSA or Hunkemöller KSA.
System: UK inch bands. Convert: EU 75 = UK 34, EU 80 = UK 36. Cup above D: EU E = UK DD. M&S KSA = M&S UK exactly. Female fitting staff at all KSA lingerie departments.
Next KSA
UK fashion retailer with KSA stores using UK sizing. Stocks UK 30–44, cups A–G. EU 75 = Next KSA UK 34. Good mid-market option for A–E cup in UK sizing at accessible KSA prices. Available in major Riyadh and Jeddah malls.
System: UK inch bands. Convert: EU 75 = UK 34, EU 80 = UK 36. Cup: EU E = UK DD. Next KSA = Next UK exactly.
🔴 US System Brands in Saudi Arabia
Victoria's Secret KSA
Flagship locations across Riyadh and Jeddah. Uses US sizing identical to VS US stores. EU 75 = VS KSA 34. US bands 28–44, cups A–DDD. VS KSA does not stock above US DDD (= EU F). Sizes run slightly small — size up one band if borderline. Pink by VS also available at select KSA locations.
System: US inch bands + DD notation. Convert: EU 75 = US 34, EU 80 = US 36. Cup: EU E = US DD, EU F = US DDD. VS KSA does not stock above US DDD.
La Senza KSA
Canadian brand with KSA locations using US sizing. US bands 30–40, cups A–DDD. EU 75 = La Senza US 34. Same US sizing as Victoria's Secret. More affordable price point. La Senza KSA = La Senza Canada in sizing.
System: US inch bands + DD notation. Same conversion as VS KSA: EU 75 = US 34, EU E = US DD.
KSA Online Shopping — Namshi SA and Noon.com
Saudi Arabia's e-commerce market is one of the fastest-growing in the GCC. Namshi SA, Noon.com, and Amazon.sa all carry bras across all three sizing systems.
- Namshi SA (namshi.com/sa): EU sizing for European brands (Triumph, Sloggi, Intimissimi), US sizing for American brands (VS-adjacent labels). Identify by band number: 65–105 = EU, 28–46 = US/UK. Always check each product's size guide.
- Noon.com Saudi Arabia: Mix of all three systems. Band number range identifies system. Less standardised filtering than Namshi — verify on each product page before ordering.
- Amazon.sa: All three systems represented. EU bands 65–105, UK/US bands 28–46. The same size may appear from a European seller (EU 75C) and a US seller (US 34C) in the same search results. Always check the product's size chart.
- Shein KSA: Typically uses EU sizing in their size filters for bras — EU 75C is displayed as 75C. However, construction quality and size consistency vary significantly from product to product. Use EU size and expect to exchange.
On Namshi SA or Noon.com, the single fastest way to identify the sizing system is the band number range shown in the size selector. Options starting with 65, 70, 75, 80, 85: you're looking at EU sizing — use your EU size from H&M or Hunkemöller directly. Options starting with 30, 32, 34, 36, 38: you're looking at UK or US sizing — convert your EU band (EU 75 = 34, EU 80 = 36) and your cup (EU E = DD above D). This 5-second check eliminates the most common KSA online ordering error.
Modest-Wear Bras in Saudi Arabia
Full-coverage and hijab-compatible bras are a primary category in KSA lingerie retail — not a niche. All three sizing systems carry dedicated modest-wear lines:
- Hunkemöller KSA (EU): Full-coverage underwire bras, seamless T-shirt bras, high-neck sports bras in EU 65–100, cups A–G. KSA-specific stock selections with additional modest-coverage options.
- H&M KSA (EU): Seamless and soft-cup styles in EU 65–100, cups A–E. Good for basics at accessible prices.
- M&S KSA (UK): Full-coverage and minimiser bras in UK 28–46, cups A–J. M&S's "Total Support" and "Minimiser" ranges provide the widest modest-coverage cup range in KSA retail.
- Splash / Centrepoint KSA (EU): Budget accessible full-coverage basics in EU sizing across all KSA regions including secondary cities.
Frequently Asked Questions
Saudi Arabia has no single national bra sizing standard. Three international systems operate simultaneously in KSA retail: EU centimetre bands at H&M KSA, Hunkemöller KSA, and Triumph KSA; UK inch bands at M&S KSA and Next KSA; US inch bands at Victoria's Secret KSA and La Senza KSA. The EU cm system is the most widely distributed across KSA price points and geography.
EU 75C at H&M KSA or Hunkemöller KSA equals UK 34C at M&S KSA. Band: EU 75 (cm) converts to UK 34 (inches). Cup through D: identical. Above D: EU E equals UK DD, EU F equals UK E. M&S KSA uses UK inch bands — EU 70 equals UK 32, EU 75 equals UK 34, EU 80 equals UK 36.
EU 75C at H&M KSA equals US 34C at Victoria's Secret KSA. Band: EU 75 equals US 34. Cup through D: identical. Above D: EU E equals US DD, EU F equals US DDD. EU 75E equals VS KSA 34DD. Victoria's Secret KSA does not stock above US DDD (equals EU F).
Hunkemöller KSA offers free professional fittings by trained female staff at all their Saudi locations — Riyadh Park, Riyadh Gallery, Mall of Arabia Jeddah, Red Sea Mall Jeddah. This is the most widely available EU-standard fitting service in KSA. Marks and Spencer KSA also provides fittings at their lingerie departments in UK sizing. Both are available without purchase obligation. Since the 2018 KSA retail reforms, professional female fitting staff are available at all major lingerie brands across KSA.
Yes — both countries use the same three international systems with identical sizing. UAE EU 75C equals KSA EU 75C at H&M or Hunkemöller. UAE M&S 34C equals KSA M&S 34C. UAE VS 34C equals KSA VS 34C. Shopping across UAE and Saudi Arabia requires no size conversion — the same brands use the same sizing in both markets.
Namshi SA uses whichever system the individual brand uses. European brands (Triumph, Sloggi) use EU cm bands 65–105. American brands use US inch bands 28–44. The band number range identifies the system — 65–105 is EU, 28–46 is US or UK. Always check the product's size guide before ordering on Namshi SA.
M&S KSA uses UK inch bands; H&M KSA uses EU cm bands. UK 34 equals EU 75, UK 36 equals EU 80, UK 38 equals EU 85. Cup through D: identical. Above D: UK DD equals EU E, UK E equals EU F. So M&S KSA UK 34DD equals H&M KSA EU 75E. Add one cup letter when converting UK to EU above D cup.
On Noon.com Saudi Arabia, the band number range identifies the sizing system: 65–105 is EU (use your EU size from H&M or Hunkemöller). 28–46 is UK or US (convert: EU 75 equals 34, EU 80 equals 36, and above D: EU E equals DD). The cup letters in the size selector also help identify the system — if you see DD or DDD, it is UK or US. If you see only single letters (E, F, G), it is EU. Always check the product's size chart before ordering.
M&S KSA stocks through J cup (UK sizing) in bands UK 28–46 — the deepest mainstream cup range in KSA retail. Hunkemöller KSA extends to EU G cup (equals UK F) in their Plus Cup range. Triumph KSA reaches EU H cup in selected styles via Namshi and online channels. For EU G cup and above, Bravissimo ships internationally to Saudi Arabia — convert EU band to UK and drop one cup letter above D.
The sizing systems themselves did not change — EU, UK, and US conventions remained the same. What changed significantly from 2018 was retail access: professional female fitting staff became available at lingerie stores across Saudi Arabia following market reforms. Hunkemöller KSA was among the first Western brands to open in the newly accessible Saudi market, bringing EU-standard female fitting services to the kingdom for the first time at scale. The result is that professional fitting services in all three systems are now far more accessible to KSA shoppers than before 2018.
Yes — Victoria's Secret KSA uses US sizing identical to their US stores. VS KSA 34C equals VS USA 34C. The same products, same sizing conventions. VS KSA bands are US inch-based (28–44) and cups use US notation (DD, DDD). To shop VS KSA in your EU size: EU 75 equals US 34, EU 80 equals US 36, EU E equals US DD, EU F equals US DDD. VS KSA does not stock above US DDD (equals EU F).
This page includes bilingual Arabic and English measurement instructions. Our Saudi Arabia bra size calculator accepts measurements in centimetres and outputs all three KSA sizing systems simultaneously — EU for H&M and Hunkemöller, UK for M&S and Next, US for Victoria's Secret and La Senza — making it the most comprehensive Arabic-market bra size resource available online.
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Find your exact size across all KSA mall systems
احسبي مقاسك مرة واحدة — واحصلي على مقاسك في أنظمة H&M وM&S وVictoria's Secret على الفور.
Open the Saudi Arabia Bra Size Calculator →