Nordic Bra Size Calculator — Sweden, Norway & Denmark
Calculate your Scandinavian bra size in centimetres (EU standard — 70, 75, 80, 85…), convert to UK, US, AU & FR, and navigate the Change Lingerie size system — the Nordic market's most distinctive and widely misunderstood sizing convention.
Your country:
How to measure correctly
- Wear a non-padded bra or no bra for accurate readings.
- Underbust: wrap tape snugly around your ribcage directly under the bust. Keep tape parallel to floor. Exhale and measure in centimetres.
- Overbust: measure around the fullest part of your bust. Tape should be loose enough to slide a finger underneath.
- Round to the nearest 0.5 cm.
International Size Conversions
Sister Sizes
Recommended Bras in Your Nordic Size
Top Nordic & European brands — in EU/Nordic cm sizing.
- EU bands 60–100, cups AA–H
- Note: Change writes size as "E75" not "75E"
- Danish quality, deep cup coverage
- EU bands 65–95, cups A–G
- Swedish brand, EU standard sizing
- Sustainable materials, Scandi design
Measure in centimetres — all Nordic countries use the EU standard for bra sizing
How Does Nordic Bra Sizing Work?
Sweden, Norway, and Denmark all use the EU standard bra sizing system: centimetre-based bands (65, 70, 75, 80, 85…) and single-letter cups (A, B, C, D, E, F, G, H) — no DD. Band = underbust rounded to nearest 5 cm. Cup = overbust minus underbust in 2 cm steps. SE 75C = NO 75C = DK 75C = EU 75C = DE 75C. The key Nordic distinction: Change Lingerie (Danish brand) labels sizes with the cup letter first — "E75" instead of "75E" — using identical math but reversed notation. H&M, Lindex, Filippa K, and all other Nordic brands use standard EU notation.
Scandinavian bra sizing is among the most straightforward in the world — a clean implementation of the EU standard shared with Germany, Spain, Italy, and the Netherlands. What makes the Nordic market genuinely distinctive is not the sizing math but the retail landscape: a small number of highly influential brands shape how sizing is understood and communicated to consumers across three countries with populations totalling approximately 22 million.
Change Lingerie, founded in Denmark in 1973, is the Nordic market's most recognisable dedicated lingerie brand and operates over 300 stores across Scandinavia. Their cup-letter-first labelling convention ("E75" instead of "75E") has been a source of persistent confusion for Nordic shoppers ordering from international brands and international shoppers ordering from Change. The sizes are mathematically identical to standard EU — only the label format differs.
H&M (Sweden) is the world's second-largest fashion retailer and a dominant force in Nordic lingerie. Their bras use standard EU notation throughout — 75C, not C75. Lindex (Sweden) and Cubus (Norway) similarly use standard EU notation. The Change Lingerie notation is unique to Change and should not be extrapolated to other Nordic brands.
Nordic EU bands — underbust cm rounded to nearest 5. Identical across SE, NO, DK and all EU countries.
- SE 75C = NO 75C = DK 75C = EU 75C = DE 75C = IT 75C. Identical across all Scandinavian countries and the EU
- Nordic E cup = UK DD = US DD — same EU cup shift above D cup applies here too
- Change Lingerie writes "E75" not "75E" — same math, reversed label. E75 at Change = 75E everywhere else
- H&M, Lindex, Cubus, Filippa K all use standard EU notation (75C not C75)
- Nordic 75 = UK 34 = US 34 = AU 12 = FR 90 — all the same 68–72 cm underbust
The Change Lingerie Size System Explained
This is the most important piece of Nordic bra size knowledge. Change Lingerie, Denmark's largest specialist lingerie chain, labels all their bras with the cup letter first, band number second. A bra labelled E75 at Change Lingerie is the same size as 75E everywhere else in the world — EU 75E = UK 34DD = US 34DD.
The cup letter is the same EU single-letter alphabet. The band number is the same EU cm band. The measurements are identical. Only the order of the label has changed. This is a branding and house-style choice by Change, not a different sizing system.
A Nordic shopper who wears Change "E75" and searches for the same size at ASOS, Zalora, or any non-Change retailer will not find "E75" — because no other brand uses this notation. Their size in standard EU notation is 75E. At Bravissimo UK, they would order UK 34DD (the UK equivalent of EU 75E). The confusion runs both ways: a European shopper who knows their size as "75E" arriving at a Change Lingerie store may misread the rail as "7" sizes (75) rather than recognising that "E75" means their exact size.
Change Lingerie E75 = EU 75E = UK 34DD. Same size — different label convention. Only Change uses cup-first notation.
Why does Change Lingerie use this notation?
Change Lingerie's cup-first notation is a deliberate brand decision that reflects their Scandinavian minimalist design philosophy and their emphasis on cup fit over band size. By placing the cup letter first, Change draws shoppers' attention to the cup — the most commonly mis-sized element — before the band. It is a pedagogical choice embedded in label format. Regardless of the reason, the practical implication for shoppers is clear: your Change size is your EU band with the cup moved to the front.
Change cup coverage: the real advantage
Beyond the notation, Change Lingerie's genuine distinction is their cup coverage depth. Change stocks cups from AA through H in bands from 60–100 — one of the deepest ranges of any mainstream Nordic retailer. This makes them the go-to brand for Nordic shoppers in E–H cup (= UK DD–FF), a range where H&M and Lindex typically stop at D or E cup. Nordic shoppers with larger cups are disproportionately represented in Change's customer base, which has further reinforced the brand's dominant position in the market.
How to Measure Your Nordic Bra Size
Prepare correctly
Wear a non-padded bra or no bra. Stand naturally with arms relaxed. Change Lingerie's fitting consultants — available free at all Change stores — recommend measuring without a bra for the most accurate result across their AA–H cup range.
Measure your underbust in centimetres
Wrap the tape snugly around your ribcage directly beneath your bust. Keep it parallel to the floor. Exhale fully and record to the nearest 0.5 cm. Your Nordic band size is your underbust rounded to the nearest 5 cm: 74 cm → 75, 78 cm → 80.
Measure your overbust in centimetres
Measure around the fullest point of your bust. Keep the tape horizontal and loose enough to slide one finger underneath. Record to the nearest 0.5 cm.
Calculate your cup letter (standard EU notation)
Subtract underbust from overbust: 10–11 cm = A, 12–13 cm = B, 14–15 cm = C, 16–17 cm = D, 18–19 cm = E, 20–21 cm = F, 22–23 cm = G, 24–25 cm = H. Nordic E = UK DD = US DD.
Translate to Change Lingerie notation if needed
If shopping at Change Lingerie: move the cup letter before the band number. If your standard EU size is 75E, your Change Lingerie size is E75. If your EU size is 80C, your Change size is C80. Same number, same letter — different order.
Change Lingerie offers free in-store bra fittings at all their Scandinavian stores — over 300 locations across Sweden, Norway, and Denmark. Their fitting advisors are specifically trained to bridge the gap between Change notation and international EU notation, making them excellent resources for Nordic shoppers who also buy from international brands online. Bring your measurements in cm and they can fit you for both Change sizes and standard EU equivalents in a single session.
Use the calculator above to find your Nordic size
Get your EU size, Change Lingerie notation, UK, US, AU and FR conversions instantly.
Open the Nordic Bra Size Calculator →Nordic Bra Size Chart
Nordic EU sizes compared with UK, US, AU and FR — identical to German, Spanish, and Italian EU sizing
| Nordic / EU Band | Change Lingerie (D cup) | UK / US Band | AU Band | FR Band | Underbust (cm) |
|---|---|---|---|---|---|
| 60 | D60 | 28 | AU 6 | FR 75 | 53–57 |
| 65 | D65 | 30 | AU 8 | FR 80 | 58–62 |
| 70 | D70 | 32 | AU 10 | FR 85 | 63–67 |
| 75 | D75 | 34 | AU 12 | FR 90 | 68–72 |
| 80 | D80 | 36 | AU 14 | FR 95 | 73–77 |
| 85 | D85 | 38 | AU 16 | FR 100 | 78–82 |
| 90 | D90 | 40 | AU 18 | FR 105 | 83–87 |
| 95 | D95 | 42 | AU 20 | FR 110 | 88–92 |
| 100 | D100 | 44 | AU 22 | FR 115 | 93–97 |
Nordic Cup to UK, US Conversion
| Nordic / EU Cup | Change Lingerie (band 75) | UK / AU Cup | US Cup | FR Cup | Difference (cm) |
|---|---|---|---|---|---|
| AA | AA75 | AA | AA | AA | 8–9 cm |
| A | A75 | A | A | A | 10–11 cm |
| B | B75 | B | B | B | 12–13 cm |
| C | C75 | C | C | C | 14–15 cm |
| D | D75 | D | D | D | 16–17 cm |
| E | E75 | DD | DD | E | 18–19 cm |
| F | F75 | E | DDD | F | 20–21 cm |
| G | G75 | F | DDDD/G | G | 22–23 cm |
| H | H75 | FF | G/H | H | 24–25 cm |
Nordic Bra Brand Guide — by Country
🇩🇰 Denmark (Danmark)
Change Lingerie DK
Founded in Denmark in 1973. The Nordic market's dominant specialist lingerie chain — over 300 stores across Scandinavia. Change's cup-first notation (E75, C80) is unique to this brand. Their EU sizing is standard. Key strength: deep cup coverage from AA to H in bands 60–100 — one of the widest mainstream ranges in Northern Europe.
Notation: Reverse your EU size for Change — EU 75E becomes Change E75. EU 80C becomes C80. Same math. Cup stays same letter, band stays same number. Change E = EU E = UK DD.
Triumph Denmark
German brand's Danish presence. Standard EU notation (75E, 80C) — identical to Triumph Germany. Stocked in Danish department stores and Zalando DK. Stocks EU 65–105, cups A–H. Best Danish option for F cup and above where Change and H&M stop.
Fit: True to EU size. No notation surprise — standard EU format. Triumph DK 75E = Change E75 = UK 34DD.
Ellos DK
Scandinavian catalogue and online retailer. Uses standard EU notation. Extended size range including plus-size lingerie up to EU 120 band. Ships across Scandinavia. Popular for accessible-price everyday bras in standard and extended EU sizing.
Fit: True to EU size. Standard notation — 75E, not E75. Good option for extended bands (EU 100–120) not commonly stocked at Change or H&M.
🇸🇪 Sweden (Sverige)
H&M Sweden
Founded in Västerås, Sweden in 1947. The world's second-largest fashion retailer. H&M uses standard EU notation throughout — 75C, not C75. Stocks EU 65–100, cups A–E in most stores. Budget price point, wide availability. Swedish shoppers accessing H&M's full range online have broader cup coverage than in-store.
Fit: True to EU size. Standard EU notation — no Change-style reversal. Cup runs true in wired styles; moulded cups run slightly shallow — size up one cup in H&M padded bras. Limited above E cup in physical stores.
Lindex SE
Swedish lingerie and fashion chain. Uses standard EU notation. Stocks EU 65–105, cups A–G in full range. One of Sweden's most trusted mid-market lingerie brands. Good coverage through F cup (= UK E). Free in-store fittings at selected Lindex stores.
Fit: True to EU size. Lindex is Sweden's most reliable mid-market fitter — their range and in-store expertise bridge the gap between H&M basics and Change Lingerie specialist. Bands and cups grade consistently.
Filippa K SE
Stockholm-based Scandinavian luxury brand. Uses standard EU notation. Limited bra range focused on minimal, seamless styles — EU 65–90, cups A–D. Premium price point. Not a specialist lingerie brand — best for fashion-minimal everyday styles in A–D cup.
Fit: True to EU size. Standard EU notation throughout. Cup range stops at D — shoppers in E cup and above should look to Change Lingerie or Lindex for better coverage.
Åhléns SE
Sweden's largest department store chain. Multi-brand lingerie department stocking Change Lingerie (cup-first notation), H&M, Lindex, and Triumph (all standard EU notation) on the same floor. The Change/standard EU dual-notation issue is most visible in Åhléns — confirm notation when buying across brands.
Fit tip: At Åhléns, Change rails use E75 notation; all other brands use 75E notation. Before picking from a mixed display, identify the brand first to confirm which notation applies.
🇳🇴 Norway (Norge)
Change Lingerie NO
Same Danish brand, same cup-first notation (E75). Over 80 Change stores in Norway. Norwegian shoppers encounter the same notation as Danish shoppers — EU 75E = Change E75. Standard EU sizing underneath. Norway's largest specialist lingerie chain by store count.
Notation: Identical to Change DK. EU 75E = Change E75. Free fitting consultations at all Norwegian Change stores.
Cubus NO
Norwegian fashion chain (part of Varner Group). Standard EU notation — 75C, 80E. Budget to mid-market price. Stocks EU 70–95, cups A–E in most stores. H&M equivalent for Norwegian shoppers. Limited above D cup in most stores.
Fit: True to EU size. Standard EU notation. Bands run true; cups run slightly shallow in padded styles — size up one cup in Cubus moulded bras if between sizes.
Dressmann / Vivikes NO
Norwegian department retailer. Standard EU notation. Stocks a range of lingerie brands in standard EU sizing. Good option for mid-market Norwegian shoppers seeking physical store access to a wider range than Cubus typically provides.
Fit: True to EU size. Standard notation throughout — no Change-style reversal. EU 75E at Vivikes = Change E75 = UK 34DD.
Shopping International Brands from Scandinavia
Buying from UK retailers (ASOS UK, Bravissimo)
Nordic band to UK band: Nordic 70 = UK 32, Nordic 75 = UK 34, Nordic 80 = UK 36, Nordic 85 = UK 38. Cup through D: identical. Above D: Nordic E = UK DD, Nordic F = UK E, Nordic G = UK F, Nordic H = UK FF. So Nordic 80F = UK 36E. Drop one cup letter when converting Nordic to UK above D.
Buying from French brands (Chantelle)
FR band = Nordic band + 15: Nordic 75 → FR 90. Nordic 80 → FR 95. Cup letters identical — Nordic E = FR E. So Nordic 75E = FR 90E at Chantelle.
Buying from US brands (Victoria's Secret)
Nordic band to US band: Nordic 75 = US 34, Nordic 80 = US 36. Cup: Nordic A–D = US A–D. Above D: Nordic E = US DD, Nordic F = US DDD. So Nordic 75E = US 34DD. US bands run slightly small — size up one if borderline.
When shopping Zalando SE/NO/DK, the Change Lingerie notation trap is most visible. Change Lingerie products show cup-first notation (E75) in their Zalando listings, while all other brands on Zalando show standard EU notation (75E). Zalando's size filter uses standard EU notation — selecting "75E" will return both "75E" from non-Change brands and "E75" from Change Lingerie (because Zalando normalises to EU internally). The product page itself confirms which notation the brand uses. Always verify on the product page before ordering.
Frequently Asked Questions
Yes — completely identical EU standard. SE 75C = NO 75C = DK 75C = EU 75C. All three Scandinavian countries use the same centimetre-based EU system with single-letter cups and no DD notation. Shopping across Scandinavian borders requires no size conversion. The same EU sizing is also used in Germany, Spain, Italy, the Netherlands, and Belgium.
Change Lingerie uses standard EU sizing mathematics (same band numbers, same cup volumes) but writes the size with the cup letter before the band number. EU 75E at any other brand is written as E75 at Change Lingerie. EU 80C is written as C80. The math is identical — only the label order differs. Change E75 = EU 75E = UK 34DD = US 34DD.
Yes — identical cup volume. Change Lingerie uses the same EU cup letter alphabet. Change E = EU E = UK DD = US DD. The cup letter represents the same 18–19 cm differential between overbust and underbust in both Change and standard EU sizing. The only difference is notation order — cup first at Change, band first everywhere else.
Nordic 75E equals UK 34DD. The band converts from Nordic 75 (68–72 cm underbust) to UK 34. The cup converts from Nordic E to UK DD — one step behind EU above D cup. Nordic E = UK DD, Nordic F = UK E, Nordic G = UK F. At Change Lingerie, this same size would be labelled E75.
No. H&M uses standard EU notation — 75C, 80E — not Change Lingerie's cup-first notation. Only Change Lingerie uses the cup-first format (E75, C80). All other Swedish, Norwegian, and Danish brands — H&M, Lindex, Cubus, Triumph Nordic, Filippa K, Åhléns own-label — use standard EU notation with the band number first.
Sister sizes step in 5 cm for the band and one letter for the cup. From EU 80C (= Change C80), the sister sizes are EU 75D (= Change D75, tighter band, same volume) and EU 85B (= Change B85, looser band, same volume). Particularly useful when shopping Change Lingerie or Lindex online when specific Nordic sizes sell out during sale periods.
Based on Change Lingerie's Nordic fitting data and H&M Sweden's retail analytics, EU 75C and EU 80C are the most commonly purchased sizes across Scandinavia. However, fitting specialist data consistently shows the true measured average is closer to EU 75E or EU 80D when accurately measured — reflecting the same global pattern of under-cupping. Change Lingerie's deep E–H cup range addresses a genuinely underserved population in the Nordic market.
Add 15 to your Nordic band: Nordic 75 → FR 90, Nordic 80 → FR 95, Nordic 85 → FR 100. Cup letters are identical — Nordic E = FR E. So EU 75E (= Change E75) becomes FR 90E at Chantelle or Simone Pérèle.
Change Lingerie has deeper cup coverage — AA through H in most stores. Lindex stocks through F cup (= UK E) in their full range. For G cup and above (= UK F and beyond), Change Lingerie is the more reliable Swedish retail option, with Zalando SE (stocking Triumph and international brands) as an online supplement. For H cup and above (= UK FF and beyond), UK specialists like Bravissimo who ship to Sweden offer the widest selection.
Change Lingerie offers free in-store fittings at all their 300+ Nordic locations across Sweden, Norway, and Denmark — the most widely available fitting service in Scandinavia. Lindex provides fittings at selected Swedish stores. In Norway, Cubus and Dressmann also offer fittings at larger format stores. Free fittings are standard across the Nordic market and are strongly recommended given the persistent under-cupping pattern in the region.
Yes. Finland uses the EU standard — identical to Sweden, Norway, Denmark, Germany, and the rest of continental Europe. FI 75C = SE 75C = EU 75C. Change Lingerie also operates in Finland using the same cup-first notation (E75, C80). Finnish shoppers can use this Nordic calculator without any adjustment.
Zalando SE, NO, and DK show sizes in standard EU notation in their filters (75E, 80C) but stock both standard-EU-labelled brands and Change Lingerie (which uses cup-first internally but is normalised to EU in Zalando's filter system). EU brands: shop in your EU size directly. UK brands (Freya, Panache): convert Nordic 75 to UK 34, Nordic 80 to UK 36, and drop one cup above DD (Nordic E = UK DD). Always verify on the brand's product page before ordering.
Change Lingerie stocks through H cup (= UK FF) in bands EU 60–100. Triumph Nordic extends through H cup in selected styles. Lindex stocks through G cup (= UK F) in their full range. For I cup and above (= UK G and beyond), UK specialists like Bravissimo ship to all three Scandinavian countries — convert Nordic band to UK (Nordic 80 = UK 36) and drop one cup letter above D (Nordic H = UK FF) when ordering.
Related Calculators & Guides
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- How to Measure Bra Size
- Common Bra Fit Problems
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